What comes after software disrupts

28 March 2021 • 18:00

Benedict Evans writes about what comes after technological change sweeps through an industry:

There’s an old joke that consultants are like seagulls - they fly in, make lots of noise, mess everything up and then fly out. That’s pretty much what tech has done to media industries - it changes everything and then it leaves. Now that’s happening to retail - everything that tech, software and the internet did to media is now happening to retailers.

At a certain point, we’re all natives of this technological world. Then we’ll be left with many of the same questions that we started within a much different-looking world. That’s when real magic will happen, I think.